What are you looking for from your Web developer, or Web designer, or Internet Business Consultant? As far as we're concerned, there are only two ways to demonstrate online ROI that don't rely on subjective judgement: Leads and Sales.
With built-in CRM databases, automatic e-mails (or text messages), and click-to-call, it's easy to track how many visitors you convert into leads over any given period of time. What is your short-term strategy vs. your long-term strategy? You can build traffic with PPC in the short term and SEO in the long term. However, once you have the traffic, the key to high numbers is conversion architecture.
Unless you have an eCommerce site, sales are trickier to track. Even with an eCommerce site, you may be getting customers who are reading the site and being moved to pick up the phone. How do you track your lead sources so you know if your Web spend is paying off? We use unique toll-free or local phone numbers that automatically forward to your business number. That way we can report calls we send your way, and you can match them up to actual sales. Of course, nothing is better for convenience and tracking, than click-to-call links and forms on your site!
ROI - Return on Your Internet Investment
Once the phone starts ringing, it's easy to lose site of the importance of ROI to your business and to your Web marketing strategy. However, since we want to be your Internet partners for the life of your business, it's important to us that we make a joint effort to track our ongoing successes and failures. We'd like to work with you to set real goals for your online return on investment.
The most important question we can answer together is: What does short-term and long-term success look like for your company? When you are ready to get started on that answer, please use the form at right or call us toll free at (866) 457-6979.