Search Engine Optimization
When your target audience searches the Internet for your services, do they find your Web site? Search engines, like Google, are able to sell relevant PPC ads next to organic search results when they return relevant information in response to a visitor's search request. So the long and short of it is that search engines get paid on relevance.
Search Engine Optimization Defined
SEO is everything we do to get your site ranked higher in the organic search results, without violating any of the rules the search engines use to guard against high results for sites that are not genuinely relevant to the user's search.
Since search engines get paid on relevance, the single most important strategy we can use is to make sure the topics discussed on your Web site are the topics your target audience is searching for online. We will research and judiciously insert the best keywords and key phrases in page content, titles, descriptions, keyword lists, Google Maps keyword lists, etc. to make sure your site is seen as relevant. Beware: Google and others consider it spam when keywords are "packed" in a site, especially if the site is not really relevant to the search, and will drop your rankings accordingly.
Be Spider Friendly
Spiders are the programs the search engines use to automatically visit and categorize all the pages of your Web site. Remember when the only sites that showed up at the top of the search engines were heavy on text and not visually appealing or easy-to-use? This happened because Web developers had to use an excess of code to make the pages for pretty for humans, which made it hard for Google to read the best looking pages. Enter CSS. Now we can build sites which look attractive and easy-to-use for humans, but still look like easy-to-spider text to Google. Beware: The search engines frown on any attempt to show one message to humans and another to spiders and will drop your rankings accordingly.
Right-or-wrong, the search engines value in-bound links to your Web site from other sites in your industry. The line of thought is that other sites will link to you, if they consider you an authority on a topic, so sites with many inbound links from similar sites must be more relevant than their counterparts. Thus link exchanges and inclusion in legitimate directories are still valuable but one-way links to your site are gold. Beware: Google frowns on so-called "link farms" and other paid link sources which are only intended to artificially raise your search engine rankings.
Industry-wide, there is too much emphasis on building visitor traffic and not enough on converting the traffic you build. Please visit our Convert Customers page for important information on conversion.
How can higher search engine rankings affect your business? Please use the form at right or call us today at (866) 457-6979 to discuss the best search engine strategies for your industry.