Are you currently working a customer list for cross sales and repeat sales? Are you collecting e-mail addresses in the field? According to Marketing Sherpa, e-mail marketing remains one of the highest converting marketing methods available to companies today.
Simply the Best Marketing for the Money
Once you establish rapport with a customer, there is no better way to say top-of-mind with them than regular e-mails containing valuable information, coupons, discounts, industry news, etc. Like your Web site, the more you make your mailers about them and less about you, the more successful you will be at converting them into repeat business. There are many acceptable ways to build your mailing list:
- In-store signup
- E-Mail space on invoices
- Signup on Web
- Require info for downloads
- Require info to print coupons
There are also many "affiliate" programs that sell mailing lists by making your company an industry "partner" and including a checkbox on their signup to build the list they sell you. We avoid these services in favor of opt-in customer lists we build together. The industry is calling any unsolicited and unwanted e-mail spam. For our purposes, we are only interested in opt-in e-mail lists that are CAN-SPAM compliant.
No Spam, Thanks
Here are the primary CAN-SPAM rules put out by the FTC:
- No false or misleading e-mail headers
- No deceptive subject lines
- An easy opt-out method
- Clear notice of advertisement & company address
How is your company using e-mail to cross sell and repeat business? Please use the form at right or call us at (866) 457-6979 to get started today.