As discussed on the SEO page, Google and the other search engines are able to sell PPC advertising next to relevant organic search results. We compete for placement in the sponsored links both in the quality and relevance of our Web sites, and in the quality and relevance of the ads we write.
Since we keep our Google accounts active, we can add your site, research search terms, and start testing ads instantaneously. Google evaluates the relevance of the ads and starts showing them to your target audience right away!
Shown for Free
Google shows your PPC ads at no charge. The only time your ad budget is tapped is when a vistor actually clicks on your ad. Thus a capable ad writer makes sure your site is only shown to users searching for the appropriate keywords and key phrases and, equally important, writes the ads in such a way that discourages clicks from visitors who are unlikely to buy your product or service.
We set daily ad budgets for your ads, so spending never gets out of hand. When our budget is reached, Google stops showing the ads.
Track Return on Investment
Google has excellent tracking tools, so we can monitor which keywords and which ads are working best in which combination. By using Google Analytics on our sites, we can even see which search terms and ads eventually lead to conversion with a form entry, product purchase, etc.
Could your business use a quick boost in Web traffic? Please use the form at right or call us at (866) 457-6979 to discuss PPC for your business.