Design from your Bottom Line up
Web design can be demystified by designing from your bottom line up. Time tested online best practices make sense when you think of them in terms of maximizing your return on investment. Every aspect of your site should be centered on the idea of attracting the right prospects and converting them into contacts and customers.
Keep it Consistent
Consumers are comforted by consistency. Thus visitors are more likely to convert when your online presence is consistent with the rest of your corporate image. Visiting your site should feel like visiting your store or office. If your shop is campy, like Papa Dean's Popcorn, your site should be campy. If your shop is relaxing like Sergio's Hair Salon & Spa, your site should be equally relaxing. Look and feel will be dictated by your corporate identity and brand use guidelines, along with the items below.
Keep it Easy
With all the buzz about WC3 compliance and the emerging Web2.0 standards, we shouldn't lose site of the simple fact that visitors are more likely to do what you ask them to do when you make it extremely easy for them to do so. This means, "showing them the hoop" with big friendly buttons, easy-to-read titles, short paragraphs, etc. Web2.0 means using the latest technology to do the heavy lifting for the visitor so the path of least resistance is making contact with your company.
Keep it Search-Engine Friendly
Remember the days when the only sites to get top rankings were heavy on text and short on aesthetics? Those sites that were heavy on graphics and easier for humans to use were pretty much unintelligible to Google. Thanks to CSS and other techniques, we can now build sites that look great to humans, but still look easy to Google. The result is extremely pleasing designs that climb quickly in search engine rankings when combined with other SEO techniques. How are your rankings?
Keep it Fresh
Since Google gets paid on relevance, it puts more importance on newer information than it does on old content. Plus, fresh content encourages visitors to return to your site for further exposure to your marketing messages. From the start, it's smart to commit to and keep a regular update schedule. The most extreme form of regular updates is a BLOG, which can be updated monthly, weekly, or even hourly. However, if you commit to a blog, it's important to keep to schedule!
What about the Technical Stuff?
Technology choices only matter as they affect the above items. We'll be happy to share insights on different development platforms, etc., but the bottom line is that we dance with whoever dances best. If it serves your company's bottom line, it works for us.
Ready to talk about Web development? Please use the form at right or call us at (866) 457-6979.